Adina Grigore is founder and CEO of the all-natural, organic skincare line S.W. Basics, and author of the best-selling book Skin Cleanse. She’s worked in the wellness industry since 2007 as a private holistic nutritionist and personal trainer. She started S.W. Basics to provide products that are gentle for even the most sensitive skin thanks to their minimalist formulas and whole, high-potency ingredients. It's an approach that has earned Adina and S.W. Basics the praise of celebrities like Gwyneth Paltrow, Lena Dunham, Sophia Bush, and Hayley Williams of the band Paramore; as well as features in Vogue, O Magazine, W, Martha Stewart Living, InStyle, Us Weekly, People StyleWatch, Goop, Daily Candy, and many more. The line is currently available on swbasics.com as well as in Target, Urban Outfitters, and independent retailers nationwide.