HISTORY OF KEEP A BREAST FOUNDATION
In 2000, Shaney jo Darden and Mona Mukherjea-Gehrig founded The Keep A Breast Foundation in response to the growing need for breast cancer awareness programs to educate young people. With their expertise in fashion design, photography and event production, Darden and Gehrig created an awareness campaign like none other by harnessing the power of art to communicate complex feelings and thoughts about health, the female form and ultimately about breast cancer. Combining sculpture, philanthropy, and symbolic artistry, the pair launched a series of art benefits exhibiting one-of-a-kind plaster forms of the female torso, customized by artists and auctioned to raise funds for breast cancer programs all over the world. A 501c3 nonprofit organization, Keep A Breast has produced fundraising events across the US, Canada, Australia and Europe on behalf of charities such as The Young Survival Coalition, Europa Donna and The Breast Cancer Fund.
The success of these art benefits put breast cancer awareness on the map for a younger generation, and in 2004 Keep A Breast realized that was only half the battle. To further its mission to prevent breast cancer, KAB launched a series of education and awareness programs. These unique campaigns use art and artistic expression to inform young people about methods of prevention, early detection, coping and support. Through these programs Keep A Breast strives to eradicate breast cancer by inspiring young people to adopt lifestyle choices that have long-term health benefits. Some of today’s most progressive artists, athletes and celebrities have participated in Keep A Breast events, including Shepard Fairey, Dita Von Teese, pro surfers Lisa Anderson and Layne Beachley, musicians Tom Delonge of Angels and Airwaves, Katy Perry, Pink, Maya Ford of the Donnas, The Foo Fighters and many more. Relying on support from partners and dedicated volunteers, Keep A Breast continues to spread its inspiring message through music and other channels in hopes of making a positive impact on the lives of future generations. “We are often struck by the absolute and overwhelming feeling that the work Keep A Breast is doing is important. We can make the difference by raising awareness, raising people’s spirits and helping to save lives”, says Shaney Jo.
HONORS AND AWARDS
Through cutting edge art events and awareness programs Keep A Breast has evolved into the leading youth focused global breast cancer organization. This distinct approach has merited significant recognition.
Honors and awards include:
- Yoplait Champion Award to Shaney jo Darden, Executive Director
- Alternative Press, 25 most influential people in the music industry, Award to Shaney jo Darden, Executive Director
- Glue Network Beneficiary
- The SIMA Humanitarian Fund Award Recipient
- Emergen-C “Pink Lemonade” Beneficiary
- The Quiksilver Foundation, International Breast Cancer Initiative
- The “My Space Impact Award” for Health and Safety
- TNT Dramatic Difference Award to Shaney jo Darden, Executive Director
- 2010 Official Beneficiary of the Professional Longboard Association
- Beneficiary of Spencer’s Boobies Make me Smile Foundation
- San Diego Metropolitan Magazine Movers to Watch Award 2009 to Shaney jo Darden, Executive Director
- Warped Tour Take Action Non-Profit Beneficiary
If you would like to learn about KABNTR’s founders, board or download and review our annual financial reports and 990’s please visit The Keep A Breast Foundation official website. www.keep-a-breast.org/about.
– Shaney Jo Darden